It is better to do things because you love to do them, without regard to whether you will get big.
Morenasso Sensualonda tells a story of when he was teaching kizomba (a dance originating in Angola) in France. To help popularize it, he would visit parties that advertised themselves as playing salsa, bachata, and kizomba music. He would arrive and there would be salsa music playing, and he would wait. “Salsa, salsa, salsa, salsa, salsa, salsa, bachata, bachata, bachata…. Kizomba! and I would dance!, and then it would be over, and I would wait. Salsa, salsa, salsa, salsa, salsa, salsa, bachata, bachata, bachata… Kizomba! The whole time the DJ would play only one Kizomba song an hour! And you couldn’t blame him. He was watching the dance floor, and if when he plays Kizomba, I am the only one on the dance floor, then he will not play that much Kizomba. In fact, if he played more Kizomba, people would be mad at him for not be doing his job!”
It can take a long time to teach and cultivate a circle of friends, who can then grow to a population of people who can dance. Kizomba is is now widely danced in Europe. I do not know whether Morenasso had set out to create a population of people would could dance to music that he loved, but I believe that had fashion not gone his way – that he would still be dancing it out of love.
If we do things for popularity, if we never get popular, or if we fall in popularity, then we have nothing. If we do things out of love – it’s the only reason we need.